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Friday, April 16, 2021

Social casino games hearing – Lion Bridge ad accessor study material

For this project, you will be looking at landing pages and answering questions about the content of the landing pages. We are looking today at different kinds of games and whether or not there is an opportunity to gamble on these games. Please see detailed explanations and examples below.

Is this ad advertising a gaming app, online game, or website where games can be played/downloaded?

Look at the content of the landing page. If there is an opportunity to play the game on the landing page OR if the landing page is an App Store page with an opportunity to download and play the app, then you should select YES. If the landing page has nothing to do with games or there is no opportunity to play or download the game directly, then select NO.

CategoryExample Explanation
YesLink: https://apps.apple.com/app/id1017064541 This is an app store game. The correct answer is “Yes.”
Link: https://magic.wizards.com/en/mtgo Because you can download the game directly from the landing page, the correct answer is “Yes.”
NoLink: https://us.best-jobs-online.com/search.php?keyword=Casino+Game+Technician This is a job posting page for a game technician. Although related to games, you cannot download or play a game from this landing page. So the answer is “No.”
Link: https://www.catan.com/#startThis page is related to the popular game Settlers of Catan. While it does have a link to the Play store on the landing page, you cannot directly download and play the game from this landing page. Therefore, the correct answer here is “No.”

Does text on the Landing Page indicate that the user can win real money or prizes by playing the game?

For this question, look for whether or not there is the possibility of winning real money within the app or game. You should look out for:

  • mentions of currency (e.g. “Win $1000!”)
  • mentions of “deposit” (e.g. “Match up to $1500 on first deposit!”) 
  • mentions of a legal gambling authority (e.g. “this app is licensed and regulated by the Great Britain Gambling Authority”)
  • explicit mention that this is a real money gambling app or game

Bear in mind that many apps may offer a “freemium” model of gameplay, where users can pay for in-app purchases. However, so long as the user cannot win money from the game, these freemium apps are still “No” for this question. The user must be able to receive money from the game in order for this question to be marked “Yes.”

RatingExample Explanation
YesLink: https://www.spinstation.com/en-mt/ This game makes repeated mention of deposits with real currency. At the very bottom of the page, this game also mentions that it is regulated by a gambling authority.
Link: https://apps.apple.com/gb/app/id620449103 This app specifically mentions that it is a real money gambling app in the description. There is also indications that you can win a jackpot of real money.
NoLink: https://play.google.com/store/apps/details?id=com.hbwares.wordfeud.free&gl=DK This app specifically mentions that it is Free. There is no mention of any opportunity to win real money or prizes.
Link: https://play.google.com/store/apps/details?id=com.huuuge.casino.slotsThis app page specifically mentions that there is no real money gambling.

Casino game

Casino games are games of luck, where a player gambles casino chips on various possible random outcomes. They can be table games (e.g. roulette, card games), gaming machines (e.g. slot machines, pachinko), or random number ticket games (e.g. bingo, keno). Is the game on this landing page:

CategoryExample Explanation
A card gameLink: https://play.google.com/store/apps/details?id=com.playtika.wsop.gp&gl=AT Poker is a kind of card game.
A table gameLink: https://play.google.com/store/apps/details?id=mahjong.games.mahjong.classic.free Mahjong is a kind of tile game and so the correct category is “table game.”
Link: https://play.google.com/store/apps/details?id=com.mw.rouletteroyaleRoulette is a kind of “table game.”
An electronic gaming machineLink: https://play.google.com/store/apps/details?id=com.huuuge.casino.slotsSlot machines are a type of gaming machine.
Link: https://play.google.com/store/apps/details?id=com.gamecircus.Paplinko&gl=ATPachinko is a kind of gaming machine.
A random number ticket gameLink: https://play.google.com/store/apps/details?id=com.zwinggames.kenoprime&gl=ATKeno is a kind of random number ticket game.

Gin rummy or fantasy sports

You may also be asked to determine whether or not the only game advertised on the LP is for gin rummy or fantasy sports. Please note that the game must either be gin rummy (not just rummy) or a fantasy sports game, and must be the only game being advertised on the LP in order to be selected. Please choose “No, there are other types of games on the LP” if either of these labels do not apply to the content of the LP.

CategoryExample Explanation
Gin rummyLink: https://apps.apple.com/app/id1163798425 This app is only for gin rummy.
Fantasy sportsLink: https://football.fantasysports.yahoo.com/ The only kind of game playable on the LP is fantasy football.

Features of the Landing Page

For this question, you’re given a list of different features and asked which – if any – apply to the Landing Page. For app description pages, you may need to expand the description of the app to see the disclosures. For a game webpage, you may need to scroll to the bottom of the page to see any disclosures. These are the kinds of features you’re looking for:

  • Text on the Landing Page saying that the game does NOT offer a chance to win real money
  • Text on the Landing Page saying the game/site/company is regulated by a legal gambling authority
  • Text on the Landing Page that suggests that playing/using will NOT improve chances of winning at real gambling games

Please see the examples below.

CategoryExample 
Text on the Landing Page saying that the game does NOT offer a chance to win real money
Text on the Landing Page saying the game/site/company is regulated by a legal gambling authority
Text on the Landing Page that suggests that playing/using will NOT improve chances of winning at real gambling games

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